A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make
Paper Ninja - the 3rd in a series of books is a title that will surprise at every turn. Each of the 14 unique ninja designs are pre-cut, scored and perforated so anyone can simply punch them out and fold them up with easy-to-follow instructions. These quiet killers blend perfectly into the background, waiting to strike. And this book comes with an added bonus - pages that fold up to become a perfect ninja dojo. Paper Ninja deftly combines paper craft with advanced paper engineering so no glue, tape or tools are ever needed... but a broadsword might come in handy! Best of all Paper Ninja make great companions for ages 7 to 101 and they'll provide hours of fun for anyone interested in stealth entertainment. Paper Ninja include: Pages that pop out and transform into a Ninja dojo - with hiding spaces - Double-Edge, the swiftest sword alive. - Baby Ninja, only 9 months... and deadly. - Tank, a hefty ninja with armor as thick as a brick wall. - Mayumi, a gorgeous black widow of a ninja, ready to strike anytime.
Brendan Moynihan Financial Origami. How the Wall Street Model Broke
An in-depth look at the failure of Wall Street's «proven» financial models Origami is the Japanese art of folding paper into intricate and aesthetically attractive shapes. As such, it is the perfect metaphor for the Wall Street financial engineering model, which ultimately proved to be the underlying cause of the 2008 financial crisis. In Financial Origami, Brendan Moynihan describes how the Wall Street business model evolved from a method to transfer risk into a method for manufacturing risk. Along the way, this timely book skillfully dissects financial engineering and addresses how it's often a mechanism to evade regulatory constraints, provide institutional investors with customized products, and, of course, generate revenue for financial engineers. Reveals how Wall Street's financial engineering business model morphed into something destructive Highlights how the origami model worked well in the comparatively stable years of the early 2000s, when there was less risk to transfer Discusses how Wall Street began manufacturing risk by creating products that multiplied risk exposures and encouraged subprime lending With the collapse of Lehman Brother the Wall Street business model effectively broke. But there are many lessons to be learned from what has transpired, and Financial Origami will show you what they are.
Артикул - TET_ZR2013_pink, Бренд - Tetchair (Россия), Серия - ZR2013, Гарантия, месяцев - 12, Время изготовления, дней - 1, Ширина, мм - 400, Выступ, мм - 400, Высота, мм - 680-820, Масса брутто, кг - 12, Цвет корпуса - белый, серый, Материал корпуса - металл, полимер, Тип поверхности корпуса - глянцевый, Дополнительная информация по элементам - колесики, Количество сидячих мест - 1, Стиль - современный, Рекомендуемые помещения - Детская, Максимальная нагрузка, кг - 110