Business writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this new edition of Business Writing For Dummies will arm you with the skills you need to write better business communications that inform, persuade, and win business. How many pieces of paper land on your desk each day, or emails in your inbox? Your readers–the people you communicate with at work–are no different. So how can you make your communications stand out and get the job done? From crafting a short and sweet email to bidding for a crucial project, Business Writing For Dummies gives you everything you need to achieve high-impact business writing. Draft reports, proposals, emails, blog posts, and more Employ editing techniques to help you craft the perfect messages Adapt your writing style for digital media Advance your career with great writing In today's competitive job market, being able to write well is a skill you can't afford to be without–and Business Writing For Dummies makes it easy!
A totally revised new edition of the bestselling guide to business school basics The bestselling book that invented the «MBA in a book» category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever. Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy. Every chapter is totally updated and seven new chapters have been added on vital business topics Includes case studies and interactive web-based examples Whether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.
Tony Lendrum Building High Performance Business Relationships. Rescue, Improve, and Transform Your Most Valuable Assets
A practical guide for building and maintaining high performance business relationships Every business sinks or swims on the quality of its relationships and alliances, whether they are between management and staff, departments, subsidiaries, partners, suppliers, or customers. It's no wonder then that building and maintaining high performance relationships has emerged as one of the hottest topics in today's hypercompetitive, global business environment. This indispensable guide will help you to understand what high performance relationships are and how they work. Written by a distinguished pioneer in the field, it explains what a high performance business culture populated by a fully engaged workforce looks like. It describes simple, proven strategies and techniques for implementing and sustaining high performance relationships, both internally, within your organizations, and externally. And, it details the many benefits that await business organizations of any size that place greater emphasis on relationship performance management. Offers simple and effective methods for building successful business and organizational relationships Concise and easy to read, this book provides a common language and practice for high performance relationship management and critical change management Arms you with an array of tested-in-the-trenches tools for building robust and sustainable high performance business relationships
The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you?re a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this new edition of Business Writing For Dummies will arm you with the skills you need to write better business communications that inform, persuade, and win business.How many pieces of paper land on your desk each day, or emails in your inbox? Your readers the people you communicate with at work are no different. So how can you make your communications stand out and get the job done? From crafting a short and sweet email to bidding for a crucial project, Business Writing For Dummies gives you everything you need to achieve high–impact business writing.Draft reports, proposals, emails, blog posts, and moreEmploy editing techniques to help you craft the perfect messagesAdapt your writing style for digital mediaAdvance your career with great writingIn today?s competitive job market, being able to write well is a skill you can?t afford to be without and Business Writing For Dummies makes it easy!
Comprehensive and challenging, this is the perfect book for advanced, ambitious learners of business English. For self-study or for the classroom, this is the definitive companion for high-level business English students. It provides intensive vocabulary input and practice followed by optional writing and speaking activities. This is what students at an upper-intermediate or advanced level (B2-C1) really need.
Writing for Impact is an innovative and broad-ranging new course for learners of business English who want to excel at writing. The course's 12 modules take learners through the topics they will need to succeed in business. It covers a wide variety of topics from emails and letters to meeting minutes and agendas. The progressive syllabus ensures learners will improve their overall knowledge and ability in writing. The course comes with an audio CD, which provides both tips and input on producing written documents in a business setting and extracts from meetings and phone calls. There are also full Trainer's Notes for the teacher and templates to aid learners in producing a range of written communications, which can be downloaded online.
The LONGMAN ACADEMIC WRITING SERIES helps students master the academic writing skills needed to succeed in their academic careers. The five-level series spans writing topics from composing sentences to writing research papers. Each level covers the complete writing process from prewriting to revision. Level 4 teaches high-intermediate students to write various genres of academic essays. The text's proven approach integrates training in grammar, mechanics, vocabulary, and essay organization along with the writing process. Features: Realistic writing models and systematic practice empower students to write effectively in different genres. Clear explanations help students grasp and apply key concepts. Sentence structure, grammar, and mechanics instruction helps students develop key writing skills. New to This Edition: New vocabulary sections help students develop language awareness and improve the quality of their writing. A step-by-step approach guides students seamlessly through the writing process. Writing Tips provide useful strategies to enhance students' writing experience. Writing Expansions, including journals, summary and response writing, and timed writing, build written fluency, critical thinking, and test-taking skills. A Teacher's Manual at www.pearsonelt.com/ tmkeys provides teaching suggestions, answer keys, rubrics, and quizzes.
Heather Dismore Starting and Running a Restaurant For Dummies
Starting & Running a Restaurant For Dummies will offer aspiring restaurateurs advice and guidance on this highly competitive industry – from attracting investors to your cause, to developing a food and beverages menu, to interior design and pricing issues – to help you keep your business venture afloat and enjoyable at the same time. If you already own a restaurant, inside you’ll find unbeatable tips and advice to keep bringing in those customers. Read this book, and help make your dream a reality! Starting & Running a Restaurant For Dummies covers: Basics of the restaurant business Researching the marketplace and deciding what kind of restaurant to run Writing a business plan and finding financing Choosing a location Legalities Composing a menu Setting up and hiring staff Buying and managing supplies Marketing your restaurant Health and safety
Paul R. Lawrence Driven to Lead. Good, Bad, and Misguided Leadership
Praise for Driven to Lead «A powerful scientific framework, grounded in evolutionary biology, that helps us think about leadership successes and failures throughout history and how we might address humanity's need for better leadership going forward.» —Nitin Nohria, Dean, Harvard Business School «Brilliant insights—straightforward, easy to comprehend, and extremely useful to anyone in business. I predict the four-drives model will replace Maslow's hierarchy of needs as the accepted way of describing human behavior.» —David N. Burt, chairman emeritus, Supply Chain Management Institute, University of San Diego «Paul Lawrence is back! Driven to Lead is the most comprehensive general theory of leadership ever created. By digging deeply into Darwin, Lawrence offers a practical guide for authentic leaders to excel in today's challenging world.» —Bill George, professor of management practice, Harvard Business School, and former chair and CEO, Medtronic «If Darwin had written a book about leadership in the twenty-first century, this would be it.» —Ranjay Gulati, Jaime and Josefina Chua Tiampo Professor of Business Administration, Harvard Business School «It's the E = mc2 of human behavior.» —Malcolm DeLeo, Vice President of Innovation, Daymon Worldwide «This book presents a rigorous and novel theory on how evolution and the human brain can produce effective and ineffective leadership. The writing is clear. It is accessible to practitioners as well as to researchers.» —Chris Argyris, professor emeritus, Harvard Business School
Sebastian Bergmann Real-World Solutions for Developing High-Quality PHP Frameworks and Applications
Learn to develop high-quality applications and frameworks in PHP Packed with in-depth information and step-by-step guidance, this book escorts you through the process of creating, maintaining and extending sustainable software of high quality with PHP. World-renowned PHP experts present real-world case studies for developing high-quality applications and frameworks in PHP that can easily be adapted to changing business requirements. . They offer different approaches to solving typical development and quality assurance problems that every developer needs to know and master. Details the process for creating high-quality PHP frameworks and applications that can easily be adapted to changing business requirements Covers the planning, execution, and automation of tests for the different layers and tiers of a Web application Demonstrates how to establish a successful development process Shares real-world case studies from well-known companies and their PHP experts With this book, you’ll learn to develop high-quality PHP frameworks and applications that can easily be maintained with reasonable cost and effort.
Bob Taylor Guitar Lessons. A Life's Journey Turning Passion into Business
The inside story of the founding and growth of Taylor Guitars, one of the world's most successful guitar manufacturers Bob Taylor mixes the details of his experience as a tradesman and cofounder of Taylor Guitars, a world-famous acoustic and electric guitar manufacturer, with philosophical life lessons that have practical application for building a business. From the “a-ha” moment in junior high school that inspired his very first guitar, Taylor has been living the American dream, crafting quality products with his own hands and building a successful, sustainable business. In Guitar Lessons, he shares the values that he lives by and that have provided the foundation for the company’s success. Be inspired by a story of guts and gumption, an unwavering commitment to quality, and the hard lessons that made Taylor Guitars the company it is today.
The Business: Pre-Intermediate: Student's Book (+ DVD-ROM)
The Business a multi-level business English course which offers the student a cutting-edge blend of electronic and print material. The syllabus is organized by topic and has been developed from detailed research into business-related degree courses in leading European institutions. The Business is particularly suitable for students studying business at college or university, but the course will also appeal to working business people who need to enrich their vocabulary and express themselves more authoritatively beyond their immediate professional context. Level: pre-intermediate, takes students from Council of Europe level A2 to B1. The Business offers you: an integrated self-study DVD-ROM, including video, interactive workbook, business dilemmas, interactive business documents, progress tests and all the course audio. a flexible modular structure which offers users maximum choice and flexibility. The units are divided into speaking, writing, vocabulary, grammar, business knowledge and case study modules. thorough and detailed language support including a Student's Book word list, grammar reference and extensive grammar and vocabulary practice material. systematic development of specific business language skills - from report writing to stating your views persuasively in a meeting. The Business package includes: Student's Book and DVD-ROM pack, Teacher's Book with notes and extra photocopiables. Audio CDs and a Website with tests, course updates and innovative supplementary materials.
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